Electro sex has long been the preserve of ’subversive’ behind closed doors sexual activity outside of most married couples sexual repertoire. Fetish clubs, leather, dark sordid sexual activity and subversive sexual practise fill the imaginations of many when attempting to conjure up images of attaching their private parts to any sort of electric current but in today’s sex toy market its time to take a second look. In truth electro sex products are simply sex toys that use a different sort of stimulation than the vibration or rotation of traditional sex toys. The electric current penetrates deeply to the nerve endings and stimulates from the inside. The effect of passing low currents of electricity through trigger points and erogenous zones can be amazing. The e-sex experience is supposed to promote orgasm in women who struggle to climax and stimulate multiple orgasm in men (a difficult goal at any time). Its little wonder then that manufacturers looking for new ideas for sex aids have turned to the electro sex genre for there main stream product.

Once upon a time purchasing a pair of fluffy handcuffs from Ann Summers was enough liberation for most couples whereas nowadays expectations and lets face it results are higher than ever before. Fetish Fantasy who have been producing soft bondage for some time and have been pushing the boundaries when it comes to couples sex toys have launched their shock therapy kit which is a beginners electro sex kit for beginners in the main stream market. The collection contains a unit with 3 programmes of shock therapy from a slight tingle to what we experienced as an arse cracking shock to the back side. The four pads which attach to the unit can be placed anywhere on the body as long as contact is made from all four points. The shock therapy kit is sure to spark up your passion and gets the adrenalin pumping from both partners. She Stim is another mainstream product with a kit to get you started in a pretty pink bag perfectly aimed at the female market. The She Stim is quite clearly a masturbation aid, something to use alone with your rampant rabbit or dildo of choice. An expensive addition to the bedside drawer at £100 for the basics but a modern if not design edge presentation of what would have been considered a subversive sex aid.

Shock Therapy For Couples

Lelo the sex toy designer with a range at the top of every girls wish list has just launched Tor its luxury sex toy for discerning couples. For those with their finger on the pulsation of Lelo’s offerings will realise that lelo already has Bo, a couples rechargeable cock ring lanched some time ago. Lelo are stating that Tor is even better than Bo and offers an upgrade to what they have coined a ‘gentlemens pleasure object’. Gents aside Tor provides 6 individual vibration settings which must be a first in the world of vibrating cock rings and is fully re-chargeable which will please both the average gent and the planet at the same time, the wonders of Lelo! Easy to use Tor switches through its pleasure giving modes by pressing its + button and delivers a buzz to one assumes the ‘lady’ by massaging against the clitoris during love making.Two hours of charge hives two hours of vibration with a lifespan equivalent of 10,000 disposable cock rings!

When it  comes to male prostate toys nobody does it quite like Nexus. Their range of sex toys has grown to an impressive array of male pleasure objects for the discerning and now they have two more to add to the luxury G-Spot range silo and Max 5. Although Silo looks similar to the Nexus sex toys thus far it actually holds a difference with its design to stimulate the male P Spot whilst stimulating the outer sphincter muscles for a longer, stronger orgasm. The Max 5 has a larger shaft size than most prostate vibrators with a delicious texture and perineum massager which delivers vibrating pleasure to the male spot with precision. Choose from the vibration setting which suits you best from low arousal inducing buzz to full blown knee trembling vibrations. Both new toys are made from the usual high grade silicone for body safe use and are a credit for Nexus’ large and popular men’s brand.

The 100% eco-friendly sex toy hit our markets and eyebrows were definitely raised. With the plethora of cheap sex toys hailing from far away shores in their abundance the question really was whether there was sufficient demand for a 100% Eco sex toy. The recession has focused the consumer very firmly on price and sex toy shops are offering cut price deals never seen before, the competition is tough in the adult marketplace and since the recession kicked in a difficult stomping ground got hostile.We have seen a few big hitters go under and I imagine numerous online sex shops and adult stores close their doors. So launching a mid-high priced sex toy in the previous years economic climate was going to be tough and if you were concentrating and financially relying upon the one project, stress levels would be  running high.

The Earth Angel in concept was a fantastic vibrator, completely king to the Earth and to our bodies and avoided the build up of batteries in local landfill by pleasure seekers the country over, and who doesn’t care about the planet or ourselves? Well unfortunately we only tend to care when it suits us and if it takes just 4 minutes of manually cranking away at the handle of your vibrator for 30 minutes of vibration then we think twice before parting with ur hard earned. 4 minutes? we don’t have time for such basic exertion and what if we run out juice before the orgasm has arrived! The Earth Angel was a gallant attempt at cleaning up our sex toy consumption but I think we could see that it was somewhat premature. Well its up for sale and anyone who wishes to purchase the rights should contact the brave people at Caden Enterprises with their offers.

I note with interest today that the case brought against Ann Summers the behemoth of sex aid retailers has been dismissed after just a two day hearing. The case was brought about by a group called Large Cause who argued that the Brewer Street store should be required to apply for a sex shop license based on its ratio of adult goods. On the face of it  clarification of the boundaries separating a ‘high street chain’ with a smattering of adult product and a licensed premises would be welcome. The current laws leave much to the discretion of local authorities and indeed the amount of sex toys on your shelves will be down to your authorities guidelines.

The problem with the Ann Summers case was not in the questions raised but in the motivation of the prosecution when it became apparent that ‘Large Cause’ was indeed a body formed by Tim Hemming and David Boothby. Who are these guys? Well Tim owns ABS Holdings a prominent sex toy wholesaler and  Simply Pleasure an online sex shop and  David owns pulse and cocktails a sex toy retail outfit. The Judge’s opposition to the case by day two was primarily based on the conflict of interest and indeed commercial gain these two fellows had by prosecuting Ann Summers, they were direct competition in the online sex aid and sex shop toy business.

The whole case becomes farcical in the extreme and ended with a delighted Vanessa Gold outside the court house and expected claim for costs touching £100,000 expected to be heard today!

Did you know that In Japan many of the dual action vibrators available feature the head of a geisha or woodland animal. Reportedly the Japanese are not allowed to produce a sex toy which is shaped like a cock ans so disguise the clitoral stimulator of a rabbit vibrator as a dolphin or beaver. On first glance the head of a vibe may look to be the tip of a penis but when taking out the magnifying glass it actually has a girly bob, eyes and  big smile. It is unclear where the law originated although speculation is that the United States implemented this quirky adult  rule after World War II.It hasn’t lessened the popularity of sex toys in Japan but spawned generations of females that consider bunnies erotic and Samurai faces a real turn on. Its funny to think that nowadays sex toys are produced for an adult market whereby creatures and dolls are considered a discreet way to practise toy play without your favourite vibrator being discovered. Big Tease Toys produce a massive range of novelty sex toys that can be left on the side of the bath or dresser drawer without fear of discovery. The kokeshi vibrator is the latest sex toy in its range and resembles an oriental lady in its entirety delivering amazing vibration at the press of a button. We are all used to seeing novelty sex toy designs in todays modern adult market place and its all thanks to the Japanese!

Lovehoney and Love it magazine launched a Best of British Sex Toy Test to find the best vibrators as voted by some readers of Love it. The lucky few were each sent 12 vibrators to test and after a testing session with each the verdicts were given on the sex toys.

In the category ’singles’ voted number one was the Lovehoney Jessica Rabbit 2.0 Rabbit Vibrator with its capacity to bring on huge orgasms at the flick of a button. Second place was given to the erotic rocket 10 function mini vibrator whilst third was the Tracey Cox supersex power vibe. Its no surprise that the rabbit vibrator took the sex toy for singles prize as the Jessica Rabbit has long been replacing sex in the city. The mini ‘pocket rocket’ vibrator is queen of masturbation though and with many a girl wanting to pack their sex toy is the right proportion for handbag or suitcase.

The couples sex toys category had a clear winner in the Tracey Cox Supersex clitoral massager vibrator, a waterproof quiet vibe for masturbation or foreplay. Second came the Buzz Tingler finger vibrator and third was the Love Bunny Vibrating Bullet. It all goes to show that the powerful clitoral vibrators are popular for partner pleasure where clitoral stimulation is important  for female orgasm.

Best Sex Toy for fun is the iBuzz two vibrator music activated sex toy, second is the vibraexciter mobile phone vibe and third is the 10 function remote control dream egg.

Best budget buy in these times of recession is the Lovehoney bang bang bullet vibrator, second is the Ladyfinger mini vibrator and third the vibrating cock ring. All three of these bargain sex toys are sure to please without putting you in the red.